Higher Logic Vanilla Blog
Tags: Community, Community Strategy, Customer Experience
What is a Social Business Model? 8 Companies Doing it Right
From Glossier to Netflix, see how 8 different companies are tapping into the social business model to improve the customer experience (and their success).
Tags: Advocacy and Engagement, Customer Experience
27 Inspiring Examples of Brands With a Soul
Take a look at these examples of brands with souls, and get equipped to brainstorm some creative ways to show off your brand’s soul, capture loyal customers, and build better customer relationships along the way.
4 min read
Tags: Community, Customer Experience
5 Benefits of a B2B Customer Self-Service Portal
Providing your customers with a customer self-service portal is hugely beneficial in the B2B world and empowers your customers by giving them the tools to help themselves.
6 min read
Tags: Advocacy and Engagement, Customer Experience, Customer Retention, Customer Success
Connecting Community Content to Customer Experience and Marketing
All too often, brand communities get developed in a vacuum—as siloed initiatives that bring together important stakeholders too late and too little.
8 min read
Tags: Customer Experience, Customer Success
What is CX? Why is Customer Experience Important?
Let’s take a look at Dorothy from the Wizard of Oz – she’s the potential customer of the Wizard. Her journey shows the difference between her customer experience and the customer service she received.
Making the Case for a Customer Community
Join us on May 16 for a webinar featuring leading community expert, Rachel Happe. You’ll learn how to make a compelling case for community, drawing on Rachel’s decade of research in community practices.