February 2025
Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg
Executives default to revenue as the top community KPI. But they’re missing the bigger picture. Anaplan’s Eric Stieg breaks down why engagement is the real foundation for growth and how to shift the conversation with leadership.
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February 2025
Revenue Is the Outcome, Not the Strategy: Why Engagement Comes First with Eric Stieg
Eric Stieg joins Higher Logic's Paul Schneider to break down a common mistake execs make when measuring community success—over-prioritizing revenue while overlooking the metric that actually drives it: engagement.
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January 2025
2025 Community Predictions and Trends
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January 2025
2025 Community Predictions and Trends: What’s Next
Explore the trends poised to reshape community strategies, the programs and tactics gaining momentum, and the biggest opportunities awaiting community teams in the year ahead.
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January 2025
How to Measure and Make Sense of Your Online Community’s Performance
Discover how to read between the numbers, find the signals in the noise, and measure what really moves your community forward.
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January 2025
From Support to Strategy: How AI Is Pushing Online Communities to Evolve Into Industry Knowledge Hubs
In “Power of Connection,” Nicole Saunders reveals how AI is helping online communities evolve from troubleshooting forums to strategic hubs that shape industry conversations and drive customer decisions.
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January 2025
The Case for Merging Community and Customer Marketing with Nicole Saunders
Community and customer marketing often operate in silos, but Nicole Saunders of Coupa is uniting these teams for greater impact. In “Power of Connection,” she shares strategies for breaking down silos, aligning goals, and turning missed opportunities into loyalty-driving wins.
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January 2025
Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots
Community managers spot opportunities every day—future advocates, cross-sell signals, renewal risks. But too often, these insights get lost. In "Power of Connection," Nicole Saunders joins Paul Schneider to discuss how AI is helping communities bridge the gap between engagement and business impact.
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January 2025
When Customers Become the Teachers: How Bluebeam Scaled Education by Tapping Into Community Knowledge
In “The Power of Connection” podcast, Aily Roper shares how Bluebeam moved away from creating training content for every use case and instead used their community to fill niche knowledge gaps.
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January 2025
Inside the Community Playbook: Lessons from ZoomInfo’s Chris Detzel
In this episode recap of "The Power of Connection," Chris Detzel reflects on his career journey, the lessons he’s learned, and his vision for the future of community.
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