Higher Logic Vanilla Blog
Tags: Advocacy and Engagement, Community Strategy
Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg
Executives default to revenue as the top community KPI. But they’re missing the bigger picture. Anaplan’s Eric Stieg breaks down why engagement is the real foundation for growth and how to shift the conversation with leadership.
Tags: Advocacy and Engagement, Community Strategy
The Case for Merging Community and Customer Marketing with Nicole Saunders
Community and customer marketing often operate in silos, but Nicole Saunders of Coupa is uniting these teams for greater impact. In “Power of Connection,” she shares strategies for breaking down silos, aligning goals, and turning missed opportunities into loyalty-driving wins.
Tags: Advocacy and Engagement, Community Strategy
How to Use Gamification in Online Communities (Without Overcomplicating It)
Discover how to implement online community gamification that feels natural and meaningful. Tips to avoid overcomplicating your strategy.
Tags: Advocacy and Engagement, Community Strategy
5 Gamification Features Every Online Community Should Consider
Learn simple ways to gamify your online community and make it a place your members want to keep coming back to.
Tags: Advocacy and Engagement, Community Strategy
Why Your Longest-Standing Members May Feel the Least Connected
Is silent disengagement costing you your best members? Discover ways to acknowledge their contributions in ways that matter to them.
Tags: Advocacy and Engagement
Customer Advocates Are Everywhere—You Just Have to Know Where to Look
Some of your best advocates are probably hiding in places you’re not even looking. Whether they’re quietly delivering results or haven’t yet had the chance to speak up, here's how to dig a little deeper and find those untapped champions.
Tags: Advocacy and Engagement, Community
How to Build a Community Super Fan Program
Discover what defines a super fan, what they aren't, and how to tap into their passion to drive engagement and growth in your online community.
Tags: Advocacy and Engagement, Community Strategy
6 Principles for Online Community Design
Because digital spaces do not engage our five senses, it can be challenging to create the depth of relationships and sensory experiences created naturally in physical spaces.
Tags: Advocacy and Engagement, Community Strategy
Here’s How Community Helps Your Customer Advocacy Program Take Off
An online community can energize your customer advocacy program – here are three reasons why.
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