Where Should Your Community Live? Weighing Social vs. Owned Platforms
“This is a super nuanced topic that always raises people’s hackles.” That’s how longtime community…
Blog Topic: Community Strategy
We Implemented 120+ Product Ideas From Our Customer Community—Here’s What That Looks Like
Here’s how we use Higher Logic Vanilla to manage product feedback from our customer community,…
What It Takes to Be a Great Community Manager with Izzy Neis
A company decides it’s finally time to build an online community. They buy the software,…
How to Measure the ROI of Community Engagement: A Guide
Proving the value of your online community isn’t always straightforward. You know your community contributes…
Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg
When Eric Stieg interviewed for a community role, he didn’t expect a question about KPIs…
From Support to Strategy: How AI Is Pushing Online Communities to Evolve Into Industry Knowledge Hubs
Online communities have traditionally been seen as the place people go when they hit a…
The Case for Merging Community and Customer Marketing with Nicole Saunders
Community and customer marketing share the same goal: building strong, lasting customer relationships. But too…
Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots
Every day, community managers spot opportunities hiding in plain sight. A member’s pointed questions about…
When Customers Become the Teachers: How Bluebeam Scaled Education by Tapping Into Community Knowledge
Creating a flexible product is great, but when every customer uses it differently, it becomes…
Inside the Community Playbook: Lessons from ZoomInfo’s Chris Detzel
When Chris Detzel stepped into the role of community leader at ZoomInfo, he wasn’t just…