Customer Advocates Are Everywhere—You Just Have to Know Where to Look
It’s a common issue for many organizations—leaning on the same handful of enthusiastic customer advocates…
Blog Topic: Advocacy and Engagement
Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg
When Eric Stieg interviewed for a community role, he didn’t expect a question about KPIs…
The Case for Merging Community and Customer Marketing with Nicole Saunders
Community and customer marketing share the same goal: building strong, lasting customer relationships. But too…
How to Use Gamification in Online Communities (Without Overcomplicating It)
Gamification in online communities is a balancing act. Done right, it energizes your members and…
5 Gamification Features Every Online Community Should Consider
People love a good game. Whether it’s earning badges, collecting points, or just a bit…
Why Your Longest-Standing Members May Feel the Least Connected
What if the very members who helped build your community started to feel like outsiders?…
How to Build a Community Super Fan Program
What would compel any rational person to spend their free time answering tech support questions…
6 Principles for Online Community Design
Because digital spaces do not engage our five senses, it can be challenging to create…
Here’s How Community Helps Your Customer Advocacy Program Take Off
Customer advocacy programs harness the organic power of word-of-mouth. They build loyalty, help crowdsource new…
27 Inspiring Examples of Brands With a Soul
In today’s heavily automated, digital-everything world, it’s no surprise that people are attracted to brands…