Why Your Longest-Standing Members May Feel the Least Connected
What if the very members who helped build your community started to feel like outsiders? It’s a painful irony that some of the most senior, engaged members of a community are often the ones who feel the least connected over time.
Why does this happen?
For many communities, the issue boils down to one critical oversight: failing to consistently acknowledge contributions. Without deliberate strategies to recognize and celebrate members’ efforts, resentment can quietly grow. Over time, this “silent churn” of experienced members not only weakens the fabric of the community but, in extreme cases, has caused communities to crumble altogether.
In this post, we’ll explore why acknowledgment is so essential, how to spot the warning signs of disengagement among senior members, and practical strategies to ensure no voice goes unheard.
Why Do Long-Term Members Drift Away?
Why is it that the members who have been with your community the longest often feel the least connected?
Research shared at the CMX Summit by Ben Leong of Envato revealed a striking pattern: the longer someone remained a part of the Envato community, the less “sense of community” they reported feeling. This trend isn’t unique to Envato; it has been observed in many online communities that fail to adapt their strategies to address the evolving needs of their most senior members.
The reasons behind this disconnection can vary, but one of the most prominent is a lack of acknowledgment. Long-term members often feel that their early contributions aren’t adequately recognized or appreciated. Over time, this lack of recognition can lead to disengagement. Another common issue is a lack of fresh programming, which can make the community feel stagnant. While programming is relatively easy to refresh, addressing feelings of being undervalued requires a more intentional approach.
Let’s examine strategies to keep senior members engaged and connected.
When to Acknowledge Member Contributions
In every community, certain actions stand out as moments that demand acknowledgment. But recognition should go beyond seniority—it’s the contributions that matter most. A thoughtful approach ensures that overlooked contributions don’t go unnoticed.
Here are three key areas to focus on:
1. Invisible Contributions
Invisible contributions often have the greatest impact but are the easiest to overlook. These are the actions that keep a community thriving behind the scenes—efforts like providing feedback, reporting violations, or fostering connections quietly.
It’s a mistake to assume people are okay working in the background without acknowledgment. No matter how “behind the scenes” someone prefers to be, ongoing contributions without recognition aren’t sustainable.
A few examples of invisible contributions worth acknowledging:
- Giving early feedback or advice when the community is just starting out.
- Being one of the first to initiate posts or discussions to encourage activity.
- Supporting others by liking posts or offering helpful comments.
- Volunteering time to brainstorm or help with strategy.
- Offering tough but necessary feedback in private.
- Reporting problematic posts or behavior to moderators.
People don’t contribute in these ways because they’re seeking applause, but failing to recognize their efforts signals they don’t matter. Over time, those efforts will stop.
2. Relationships and Bridges
Sometimes, the most valuable contributions come in the form of introductions or referrals. Whether it’s connecting people to potential collaborators or sparking new opportunities, these acts of bridge-building often ripple out in ways that benefit the whole community.
Acknowledging these efforts matters. A simple thank-you or follow-up note can go a long way. Some community leaders even track introductions in a spreadsheet to ensure they close the loop—sending a thoughtful email or a handwritten note when those connections pay off.
Ignoring these contributions sends the wrong message. Eventually, those valuable introductions will dry up.
3. Visible Contributions
Visible contributions—leading subgroups, hosting events, or being the first to jump in and answer questions—are naturally easier to spot and acknowledge. Public recognition of these efforts is important, but it’s easy to overdo it.
When the loudest voices consistently get the most praise, quieter contributors may feel their efforts aren’t valued. That can push them to either step back or leave altogether.
Communities flourish when members feel their contributions are appreciated. By taking a more balanced approach to acknowledgment, you show everyone that their efforts, big or small, matter.
How To Acknowledge Your Members
Looking for ways to acknowledge your community members? Start with these simple ideas and adapt them to fit your community’s mission, goals, and voice.
As a general rule, acknowledgment isn’t about showering someone with praise like “You’re amazing!” or “Incredible job!” You shouldn’t view their contribution as a judgment of their worth (even if it’s meant in a positive way), but rather as a sign of their commitment to your shared purpose.
Powerful acknowledgment is about acknowledging the specific contribution they made and tying that back to the impact it has on the community. For example, instead of a generic “Thank you! You’re the best!”, try something more intentional, like: “Thank you for contributing to our latest community resource! Your work added so much polish that the ideas really shine now, making it easier for our members to implement and move their organizations forward.”
The Formula for Meaningful Acknowledgment:
Specific Contribution + Its Impact = Powerful Acknowledgment
Once you have this formula in mind, the next step is to decide how to deliver it. Here are a few effective methods:
1. Verbal Acknowledgment
Sometimes, a simple spoken acknowledgment carries the most weight. Whether it’s on stage at a conference, in a private conversation, or over a casual coffee chat, verbal recognition can be powerful and personal.
2. Written Acknowledgment
Written acknowledgment works just as well, especially for contributions that might otherwise go unnoticed. Handwritten notes, private messages, emails, or even public shoutouts can show appreciation in a way that resonates.
Public acknowledgments, in particular, can highlight invisible contributions and signal to the community that quiet but impactful efforts don’t go unnoticed.
3. Tangible Tokens
Consider offering community-specific tokens of acknowledgment, such as pins, stickers, plaques, or patches. Outsiders can also see these tokens, denoting community membership to new people so that word spreads about your group.
However, avoid using these as participation incentives—tokens should be a recognition of impact, not a transactional reward. They should represent genuine appreciation for actions driven by intrinsic motivation. It’s a simple way of making sure that your long-term members still feel appreciated.
4. Digital Badges and Signifiers
Digital badges are a great way to recognize contributions in online communities without assigning numerical value to the effort (which can lead to unintended competition). With Vanilla’s ability to create customized badges, these can be powerful tools to create digital tokens and signifiers of membership that others in the community can see.
Recognizing and Valuing Your Long-Term Members
Everyone wants to feel valued in a community, whether it’s online or in person. Imagine showing up to a party where it felt like no one noticed or cared that you were there. You probably wouldn’t go back. The same is true for online communities.
Long-term members bring unique value to your community. They offer insights, experience, and contributions that newer members can’t always provide. In fact, their engagement often makes a community manager’s job easier. That’s why it’s essential to show your appreciation for their ongoing efforts.
By creating an environment where they feel respected, valued, and like they truly belong, you ensure these members remain an integral part of your community. Their presence strengthens the fabric of your group, serving as a foundation for sustained growth and success.
The key is to make acknowledgment a consistent part of your community strategy, not something that gets lost in the daily shuffle. Without deliberate recognition, you risk losing the very members who make your community thrive.