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Erica McGillivray

By Amy Davis

Erica is Co-Founder at Permanence Labs. Currently, she and her team are focusing on 1Brand, brand marketing saas product. She engages, informs, and strategically guides brands and their audiences by leveraging her unique perspective from e-commerce retail, non-profits, and b2b. Erica brings a community-focus to her team and passion for diversity and inclusion to every program.

Previously, Erica was the Director of Product Strategy and Community Experience at CMX. She led their membership-driven Pro product, strategizing product development and community experience. She also produced their annual conference CMX Summit to educate professional community builders. She managed a team, aligned vision with CMX’s business goals, and led these critical business units.

Erica served as senior community manager at Moz, building the most beloved online marketing brand’s community to 600,000 members and over 2 million monthly visitors. She honed Q&A forums, user generated content, social media, webinars, and events, including developing and growing one of the top rated online marketing conferences MozCon with 1,600 attendees.

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