Once the TSIA community was live, Patrick and his team were seeing immediate results. The community very quickly became a hotspot for their members to ask questions and get quick, insightful responses. Moreover, to ensure that their members got what they needed from the community, Patrick worked to ensure that if a question went unanswered for 24 hours, it was immediately flagged and answered by Patrick’s team.
“We have some of the largest companies in the world with executives at those companies that are using [the community]–they’re asking questions, getting answers, then telling their leadership team that they’re getting answers they need. It’s really helping to support the type of Q&A guidance that we were looking to provide to our members, especially during these times,” said Patrick.
Of the metrics that Patrick and his team focused on in the early stages of the community, the number of answers, accepted answers and time to response was their primary concern. The community, however, did not disappoint; not only were they seeing better numbers that they had anticipated, but their community had seen over 130,000 pageviews in its first six months.
“The results that we are seeing right now have greatly exceeded our expectations, showing that Vanilla was, without a doubt, the right choice for us,” explains Patrick. He continues, “This is just the beginning of something great–I know that there’s still a lot of work to do, but as our community matures, Vanilla will be there to help us scale,” concludes Patrick.