Based on their experience, King knew what they wanted. Now came the challenging part that all Kings embrace wholeheartedly: searching for it and actually finding it. Challenge accepted.
Ultimately, their grit was quickly rewarded and they’d narrowed down their choices to two options: Vanilla and, for the sake of anonymity, we’ll call them “Option 2.”
Now, King values quality. They value putting the ‘player’ first and delivering an experience worth experiencing. When it comes to the companies that King choses to work with, the mentality is no different. They look for companies who put quality at the heart of what they do and deliver an experience.
That’s why, in the end, King chose Vanilla.
King’s final choice to crown Vanilla as the victor, however, went beyond a quality assessment. The gamechangers were immediately apparent once King sat down to chat with us.
As Graham says, “I think [the final decision to go with Vanilla] was based on two things. We were looking for a company that had a personality that matched ours. One that valued creativity, innovation and had our build things yourself attitude.”
The second factor was the people factor; King wanted to work with like minded and friendly individuals who knew their stuff. “The Vanilla staff was incredibly knowledgeable on a technical standpoint,” Graham says, “that was the biggest difference [between the two options] that I noticed straight away.”
King knew that Vanilla was the right choice, and they couldn’t have been more confident in their final decision.