Foundant

Tasked with the job of finding the perfect platform to launch Foundant’s first-ever online community, Kara began her search by browsing other branded communities to see what each vendor could offer. Kara’s list, which began with 10 different vendors, was quickly narrowed down to three—with Higher Logic as the frontrunner.

“We took a closer look at other Higher Logic Vanilla communities out there, and one thing that I noticed right away was that every single one we looked at was very different,” says Kara. “I found that communities hosted on other platforms had a more uniformed look, and you could tell which vendor hosted the community, but with Higher Logic Vanilla, each community was so unique, beautiful, and on-brand that [Higher Logic Vanilla] immediately became a serious contender.”

Having a highly customizable community platform that enabled the brand to express its personality and values was a must-have for Kara. “Since our company is based in Montana and everything around here is very outdoorsy, our company has adopted an outdoor theme,” explained Kara. “We need a platform that would allow us to carry this theme over to the community so that when our customers go there, they’re not wondering whether or not it’s the Foundant community.”

This wasn’t the only thing on Kara’s must-have list. While she knew that Higher Logic Vanilla checked all the boxes when it came to creating a beautiful space for their customers, she needed to make sure that the platform they chose was smooth and scalable.

The Launch: A One Week Job

Launching a community can be stressful, but right from the get-go, Kara knew that this launch would be smooth. “Right from the very beginning, we had around the clock support from Higher Logic Vanilla,” explained Kara. “What usually takes organizations about 5 months to get up and running was completed in just one week.”

“The amazing support we got from Vanilla really made the 1-week launch possible, which was great because I didn’t want to wait months to get this up and running,” laughed Kara. “This was incredible for us since people had just started to work from home [due to the global pandemic] so getting it up fast was really important.”

With what seemed like an overnight launch, Kara was ready to dive into the community and lead it to success.

The Outcomes: Exceeding Targets

After the launch of the Foundant community, Kara immediately noticed they’d exceeded some of their initial targets. One of Kara’s major goals was to hit 20% Active Membership within the first few months—a target that was quickly surpassed, now sitting at 26.5%.

In addition to achieving several milestones in their first year, Kara explains that “We’ve seen increased interest in Foundant products and services after introducing our community. Prospective customers have indicated they’re ready to move forward with working with us after having been given special access to preview community discussions ”
Kara and her team have also been making good use of Higher Logic Vanilla’s new social groups function.

Finally, an unexpected benefit of Foundant’s community has been the speed at which peers are helping peers answer questions. “The average response time in our community has been 60% faster than our support tickets for the last several months.” Kara says. “Our community isn’t focused on technological support, so our community member’s eagerness to help one another has been inspiring to witness, and is a time saver for many members of our team.”

“We’ve been having a lot of success using groups to support events that have moved from in-person to virtual. Giving people the opportunity to converse in a group and network online is helpful in continuing conversations.”